Donnut

The video likely worked because it showcased engaging gameplay of a popular mobile game, appealing to players' desire for fun and competitive experiences. The use of a clear call to action in the bio link also facilitated downloads.

A gameplay video shows a square character navigating a colorful maze to collect donuts. The game appears to be Paper.io 2, with a call to action to download the game.

Donnut: it ACTS - it is the objective of the game, and the player controls a square to collect it. Removing it would change what happens in the video.