Make a JEW

@bellachristiejewellery

88.1K followers · usually 5.8K views a post

Views

241.3K

Likes

19.1K

Comments

85

Shares

223

SoundTikTok sound · original sound - stemsjoy

View velocity

+12.9K views over 10.5d · ~1.2K/day · 10 observations

Promoted product

Bella Christie Jewellery

Shop Bella Christie Jewellery for necklaces, charm necklaces, and handcrafted jewellery designed for effortless stacking and layering. Discover bold, beach inspired pieces that add a unique touch to your every day style.

Why it worked

The video taps into the popular trend of organizing and displaying collections in aesthetically pleasing ways, specifically for jewellery. The "jewellery jar" concept is visually appealing and offers a unique way to store and showcase accessories, making it shareable and aspirational.

Summary

The creator demonstrates how to make a "jewellery jar" by filling a small glass jar with various pieces of jewellery. She adds necklaces, earrings, and rings to the jar, showcasing different styles and colours.

Structure

1Introduce the concept of a jewellery jar
2Add necklaces to the jar
3Add earrings to the jar
4Add rings to the jar

Original caption

Do you spot some new products? #jewelleryjar

More from @bellachristiejewellery

Product placement

Bella Christie Jewellery (ACTS - the brand name appears on the jar and is the creator's brand, implying the jewellery inside is from this brand. Removing it would make the brand unclear.)