Why it worked
The video leverages a humorous and unexpected "POV" scenario of bringing a pet to a public place, combined with a cute animal and a clear call to action, which are all highly engaging elements on social media.
Summary
A woman stands in line at a Chipotle restaurant with her cat peeking out of a lion-themed tote bag. The video shows the cat looking around, then resting its head, before the bag is shown empty with a "Link in Bio" call to action.