POV: you brought your Cat out to lunch

@pawtoteco

5.9K followers · usually 6.1K views a post

Views

162.7K

Likes

2.5K

Comments

89

Shares

905

SoundTikTok sound · AnySoundEffects Monkeys Spinning Monkeys

View velocity

+61.2K views over 7.1d · ~8.6K/day · 6 observations

Promoted product

Pawtote Lion Shoulder Bagpawtote.co

PawTote

8 videos

Why it worked

The video leverages a humorous and unexpected "POV" scenario of bringing a pet to a public place, combined with a cute animal and a clear call to action, which are all highly engaging elements on social media.

Summary

A woman stands in line at a Chipotle restaurant with her cat peeking out of a lion-themed tote bag. The video shows the cat looking around, then resting its head, before the bag is shown empty with a "Link in Bio" call to action.

Structure

1Woman in line at Chipotle with cat in bag
2Cat peeks out, looks around
3Cat rests its head
4Bag is shown empty

Original caption

His favorite time of the day😭👜 #cat #totebag #animals #viral #fyp

More from @pawtoteco

Product placement

PawTote Lion Shoulder Bag: ACTS - it is a bag designed to carry a cat, and the cat is visible inside it. Removing it would change what happens in the video. Chipotle: APPEARS - it is a restaurant where the video takes place. Removing it would not change what happens in the video.