My name is Elijah. I'm a

@elysegash

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SoundTikTok sound · original sound - elysegash

Promoted product

EliseDaniel

Why it worked

The video leverages a personal connection (naming the product after his daughter) and demonstrates a unique, interchangeable design, appealing to viewers interested in customizable fashion accessories.

Summary

A self-taught fashion designer named Elijah introduces his custom-designed backpack, named the "Alphonsine" after his daughter. He demonstrates its versatility, showing how it can be worn as a backpack or a crossbody bag.

Structure

1Introduction of Elijah and his role as a fashion designer
2Introduction of the "Alphonsine" backpack
3Explanation of the backpack's name
4Demonstration of interchangeable straps for different styles
5Showcasing the backpack as a crossbody bag

Original caption

Day 1 #elisedanielbags

More from @elysegash

Product placement

EliseDaniel (ACTS - the creator's brand name, which is also the name of the product being showcased and designed by the creator; removing it would change what happens in the video)

On-screen text

Day 1 #elisedanielbags

Transcript

My name is Elijah. I'm a self taught fashion designer. And today is day 1 of me showcasing my fashion designs. This is a bag that I made. I call it the Alphonsine backpack. Alphonsine is my daughter's name. So it's fully interchangeable. Let's say you wanted to switch it up to style it for different outfit. You just zip it on just like this. And you can wear it like a crossbody bag by clipping the strap right here or like a backpack just right here. What do you think?