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170Silent UGCStory Open hookLifestyle
Hook
oh, I wasn't sad...
@chinabford
95.6K followers · usually 5.0K views a post
Views
804.0K
Likes
96.2K
Comments
424
Shares
2.2K
Why it worked
The video taps into a popular interior design trend of rejecting 'millennial gray' in favor of moodier, more maximalist aesthetics, which resonates strongly with home decor audiences.
Summary
A creator removes pictures from a wall and paints it a dark color to move away from a 'millennial gray' aesthetic. The video shows the process of painting and redecorating the wall with a gallery collection.
Structure
- 1Removing wall decor
- 2Painting the wall dark
- 3Reinstalling the gallery wall
- 4Final reveal
On-screen text
oh, I wasn't sad...
...I just needed to paint every gray wall in my house 🥀
Original caption
BYE BYE millennial gray 🥀 #cozyhome #bedroominspo #gallerywall #darkacademia #maximalism
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