Why it worked
The video likely performed well due to its relatable "how-to" format for a popular hairstyle, combined with a clear, actionable product recommendation and a direct call to action with a discount code, all presented in a visually appealing and concise manner.
Summary
The creator demonstrates a hairstyle tutorial, focusing on how to style hair with a pinned fringe. They showcase hair elastics and mention purchasing them from Mercado Livre, highlighting fast and secure shipping.
Structure
- 1Styling hair with a pinned fringe
- 2Showing hair elastics
- 3Mentioning purchase from Mercado Livre
- 4Finalizing the hairstyle
Product placement
Mercado Livre (e-commerce platform, ACTS - the creator states they bought hair accessories there, removing it would change the context of where the product was purchased); KELLYO-LRG8 (hair elastics, ACTS - the creator shows them and states they are for the look, removing it would mean the viewer doesn't know what product was used)