@donnywasthere — 11x breakout

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Back when Apple used to care about us

@donnywasthere

43.9K followers · usually 5.2K views a post

Views

53.6K

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1.9K

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Why it worked

The video taps into a shared nostalgia for a past era of consumer electronics, specifically Apple's product bundling practices. By contrasting this with current trends and user behavior, it creates a relatable and engaging commentary that resonates with a broad audience.

Summary

The creator reminisces about a time when Apple included headphones and chargers with new iPhones, questioning the current practice of not including them. They argue that most users have moved on to wireless headphones and already possess multiple chargers, making the inclusion of these items less necessary now.

Structure

1Nostalgia for included accessories
2Questioning current Apple practices
3Reasoning for lack of included accessories
4Concluding that accessories are no longer essential

Product placement

Apple (brand): Appears as a logo on the iPhone and in on-screen text. Removing it would not change what happens in the video. iPhone (product): Appears as a physical object in the video. Removing it would change what happens in the video. Apple (brand): Appears as a logo on the headphones and charger. Removing it would not change what happens in the video. Earphones (product): Appears as a physical object in the video. Removing it would change what happens in the video. Charger (product): Appears as a physical object in the video. Removing it would change what happens in the video. AirPods (product): Mentioned as a product used by iPhone users. Removing the mention would not change what happens in the video. X.com (website): Appears as a watermark. Removing it would not change what happens in the video.

On-screen text

X.com @Whotfismick Back when Apple used to care about us BACK WHEN APPLE ABOUT US. THEY STILL DO. IF I'M BEING REAL, IT WAS COOL NEW PAIR OF HEADPHONES NEW CHARGER THAT BRAND NEW IPHONE. BUT IF WE'RE ALSO BEING REAL, WE PROBABLY DIDN'T OUR OLD CHARGER STILL. AND WE DIDN'T NEW PAIR OF HEADPHONES BECAUSE WE STILL HEADPHONES STILL. ALSO THE WHY ARE LIKE 20 BUCKS? GO GRAB THEM IF YOU REALLY WANT THEM THAT BAD. MOST PEOPLE THAT HAVE IPHONES USE AIRPODS, MAKE SENSE TO INCLUDE WIRED HEADPHONES IF MOST OF THE USERS USE WIRELESS HEADPHONES. ON THE CHARGERS. IF YOU HAVE APPLE PRODUCTS THAT THE PAST FIVE YEARS, YOU HAVE PLENTY CHARGERS TO CHARGE ALL OF YOUR DEVICES. LOOK, I'M NOT DEFENDING APPLE WHATSOEVER. A FREE PAIR AND ANOTHER CHARGER BOUGHT A NEW DEVICE. BEING REAL, WE DON'T REALLY NEED THEM.