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25.0Talking HeadWarning hookLifestyle
Hook
get yourself this jumpsuit before fall is here!!
@hannah_armstrong
20.9K followers · usually 605 views a post
Views
15.7K
Likes
130
Comments
2
Shares
6
Promoted product
jumpsuit
Why it worked
The video leverages a popular item ('jumpsuit') that the creator's audience frequently requests, combined with a timely seasonal appeal ('before fall is here') and a clear, albeit soft, call to action, creating urgency and desire.
Summary
The creator showcases a rust-colored corduroy jumpsuit, highlighting its suitability for fall fashion. She provides sizing information and encourages viewers to purchase it before it sells out.
Structure
- 1Showcasing the jumpsuit
- 2Providing sizing details
- 3Encouraging purchase before fall
- 4Posing and blowing a kiss
Product placement
Cider (apparel brand): ACTS - the creator is wearing and promoting a jumpsuit from this brand, implying it is available for purchase. Removing it would change the video's purpose. @Cider (apparel brand): APPEARS - this is the creator's handle for the brand, which is visible on screen. Removing it would not change what happens in the video.
Call to action
Get yourself this jumpsuit before fall is here!!
On-screen text
get yourself this jumpsuit
before fall is here!!
🫶🏻🍁
Original caption
y'all go crazy for this jumpsuit every year, so make sure to get it before it sells out! For sizing reference, I'm 5'2" and the length was perfect on me. This is a size 0, though I could have sized up. Get yourself this jumpsuit before fall is here! 🫶🏻🍁 #FallFashion #shopcider #MustHave #AutumnStyle #OutfitInspo @Cider