#OlayPartner We are going to be a Family of 6 soon so come with us to Costco to restock our fridge!

@jamiesyang

190.6K followers · usually 79.5K views a post

Views

8.4M

Likes

4.8K

Comments

22

Shares

102

SoundTikTok sound · original sound - jamiesyang

Promoted product

Olay Daily Radiance Lotion

Why it worked

The video combines a relatable life event (preparing for a new baby) with a product promotion, making the Olay product feel integrated into the creator's lifestyle rather than a forced advertisement. The demonstration of the product's effectiveness and the mention of a promotion add further incentive for viewers.

Summary

The creator goes on a Costco shopping trip to restock their fridge before their family of six grows. During the trip, they visit the Olay booth, discuss the benefits of the Daily Radiance Lotion with Vitamin C, and demonstrate its application as part of their skincare routine.

Structure

1Announcing family expansion and Costco trip
2Visiting the Olay booth and discussing product benefits
3Demonstrating the product's technology and application
4Shopping for groceries and the Olay product
5

Original caption

Any day now until we give birth and we want to make sure our fridge is stocked for our parents when they watch our kiddos while we are in the hospital #OlayPartner. Costco truly has everything and I’m excited to share that they have a new Daily Radiance Lotion, with Vitamin C + Niacinamide to give you that radiant glow. Hubs and I use @Olay Skin Care body wash daily so I was super excited to try this out especially during my final weeks of pregnancy, giving me that extra glow. Shop at your nearest @Costco Wholesale to get a 2 pack for $10 off now!

More from @jamiesyang

Product placement

Olay Daily Radiance Lotion with Vitamin C + Niacinamide ACTS - it is a lightweight lotion that brightens skin tone and minimizes pore appearance. It is used in a skincare routine and is demonstrated to neutralize damage and reduce spots. Removing it would change the video's focus and demonstration. Olay body wash ACTS - it is used daily by the creator. Removing it would change the creator's personal routine. Costco APPEARS - it is the location of the shopping trip. Removing it would change the setting but not the core content. Kirkland (brand) APPEARS - it is on egg packaging. Removing it would change the packaging detail but not the content.

Call to action

add to cart on your next Costco run!

On-screen text

#OlayPartner We are going to be a Family of 6 soon so come with us to Costco to restock our fridge! First let's check out the Olay booth So excited to be partnering with Olay as hubs and I use their body wash daily So I'm so excited to try out their new products So Shannon, if you could summarize why you love the Daily Radiance Face Lotion and why I should try it in 4 words Instant luxurious Spot Reduction What day would I start noticing You'll notice instantly So that happens after the 1st use And after about 14 days A little bit of this kind of dullness, is gone And then about 28 days you have the spot reduction Should my husband Should he be using it too I think he could use it Make your skin a little bit more radiant He's gonna really have nice skin that looks fresh and glowy So, I'm gonna show you how the technology in the Olay Daily Radiance Lotion works When the Radiance Lotion hits that damage it's neutralizing that damage Taking away all those imperfections That is incredible Now adding the 2 pack to our cart! & now lets go shopping! Day 3 of adding to my skincare routine! 1. Wash face 1. Toner 3. Olay Daily Radiance Lotion 4. SPF $10 OFF Promo happening now, add to cart on your next Costco run!

Transcript

We are going to be a Family of 6 soon so come with us to Costco to restock our fridge! First let's check out the Olay booth So excited to be partnering with Olay as hubs and I use their body wash daily So I'm so excited to try out their new products So Shannon, if you could summarize why you love the Daily Radiance Face Lotion and why I should try it in 4 words Instant luxurious Spot Reduction What day would I start noticing You'll notice instantly So that happens after the 1st use And after about 14 days A little bit of this kind of dullness, is gone And then about 28 days you have the spot reduction Should my husband Should he be using it too I think he could use it Make your skin a little bit more radiant He's gonna really have nice skin that looks fresh and glowy So, I'm gonna show you how the technology in the Olay Daily Radiance Lotion works When the Radiance Lotion hits that damage it's neutralizing that damage Taking away all those imperfections That is incredible Now adding the 2 pack to our cart! & now lets go shopping! Day 3 of adding to my skincare routine! 1. Wash face 1. Toner 3. Olay Daily Radiance Lotion 4. SPF $10 OFF Promo happening now, add to cart on your next Costco run!