SUR & TomTom's West Hollywood, CA

@nikiadkins

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SoundTikTok sound · Raise Your Glass from Vanderpump Rules

Promoted product

SUR Restaurant & Lounge

Why it worked

The video leverages the popularity of the Vanderpump universe and its associated restaurants, offering a personal review that validates the hype while also providing specific food recommendations, making it relatable and aspirational for fans.

Summary

The creator visits SUR Restaurant & Lounge in West Hollywood, finding the food and drinks to be surprisingly good, especially the goat cheese balls and Vanderpump Rose. Despite not being able to visit "Something About Her" this time, they highly recommend the experience.

Structure

1Introduction to SUR & TomTom's
2Review of goat cheese balls
3Positive comments on food quality
4Praise for Vanderpump Rose
5Mention of "Something About Her" and future plans

Original caption

Now that I’ve been to SUR Restaurant & Lounge, I can officially say… I get the hype 😂 The goat cheese balls were SO good, and honestly, the food was way better than I expected based on some of the comments I’d seen like Stassi’s. Also, Vanderpump Rose at TomTom is actually fantastic 👀🍸 Wish I could’ve made it to something about her while I was there, but next time I’m back, it’s happening. 💕 #vanderpump #sur #houseofstassi #thevalley #bravotv @Tom Schwartz @stassischroeder

More from @nikiadkins

Product placement

SUR Restaurant & Lounge (ACTS - restaurant where the video takes place, food is consumed and reviewed; removing it changes the video's subject) TomTom's (ACTS - restaurant where the video takes place, drinks are consumed and reviewed; removing it changes the video's subject) Vanderpump Rose (ACTS - a drink that is consumed and reviewed; removing it changes the video's subject) Something About Her (APPEARS - a restaurant name seen on a sign, but not visited or reviewed; removing it does not change what happens in the video) PUMP (APPEARS - a restaurant name seen on a sign, but not visited or reviewed; removing it does not change what happens in the video)

On-screen text

SUR & TomTom's West Hollywood, CA

Transcript

Now that I’ve been to SUR Restaurant & Lounge, I can officially say… I get the hype 😂 The goat cheese balls were SO good, and honestly, the food was way better than I expected based on some of the comments I’d seen like Stassi’s. Also, Vanderpump Rose at TomTom is actually fantastic 👀🍸 Wish I could’ve made it to something about her while I was there, but next time I’m back, it’s happening. 💕 #vanderpump #sur #houseofstassi #thevalley #bravotv @Tom Schwartz @stassischroeder

🏎️💨 BIRMINGHAM, YOU HAVE A NEW GO-KARTING SPOT! And it’s inside! Time to beat

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POV: You found Birmingham’s cutest coffee shop… and the staff has whiskers. 🐈☕️