Why it worked
The video uses a popular 'come thrift with me' format that appeals to fashion-conscious viewers, combined with relatable, low-stakes storytelling about the thrifting experience.
Summary
The creator and her friend go thrifting at Pasar Senen, searching for clothes that match their personal styles. They browse through various racks of clothing, bags, and shoes, negotiating prices and sharing their finds.
Structure
- 1Introduction to thrifting at Pasar Senen
- 2Browsing clothing racks for specific styles
- 3Finding and evaluating potential items
- 4Taking a break to eat
- 5Continuing the search for bags and shoes
- 6Concluding the thrifting trip
Product placement
Pasar Senen (a) ACTS: the location where the thrifting occurs, the interface of the market is operated by the creator and her friend to find and negotiate clothes. Removing it would change the video entirely. Toko Kacamata Luna (b) APPEARS: a store name on a bag in the background. Removing it would not change the video.
On-screen text
come thrift with me
(thrifting bareng felly lagi di pasar
senen 1 & 2 dan blok 3. nyari baju
sesuai inspo aku juga!)
20 K
25.000
beda style
felly = fesyong ngortis
rea = whimsy warna warni
buat inspo aku yang ini
tapi ga aku ambil karena kecil
akhirnya jadi ke temen aku
yang ke pasar senen beda hari
malah tangannya lebih wangi
bisa nego tapi kata abangnya gausah
pake kantong karna udah diturunin harganya.
padahal kita bawa totebag masing-masing wkwk