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All breakouts
53.2Talking HeadOther hookLifestyle
Hook
neuestes
@philiphitschler
270.6K followers · usually 3.9K views a post
Views
319.4K
Likes
22.4K
Comments
242
Shares
1.4K
Promoted product
Drachenzunge
Why it worked
The creator leverages a familiar product format (sour candy) and presents it in a novel way with a playful name and engaging presentation, encouraging viewer interaction through a question.
Summary
The creator introduces a new product from his company, Hitschies, called "Drachenzunge" (Dragon Tongue). He shows the product, which appears to be a sour candy, and asks the viewers if they know it and what they think of it.
Structure
- 1Introduction of a new product
- 2Showing the product packaging
- 3Revealing the product inside
- 4Tasting the product
- 5Asking for viewer opinion
Product placement
hitschies (ACTS - logo on shirt, appears to be the brand the creator works for, removing it would not change the video content)
Original caption
Kennt ihr die? Wäre doch mega oder?😍
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