"I am officially declaring"

The video likely worked due to its provocative and attention-grabbing nature, combining a controversial declaration with basketball highlights and commentary. The use of a public figure making a bold statement and the inclusion of fast-paced sports action would have appealed to a broad audience.

The video features Enes Kanter declaring himself a WNBA prospect for the 2027 draft, citing current guidelines that allow individuals to play if they identify as women. It then transitions to clips of him playing basketball, interspersed with commentary about his actions on the court and his support for women.

Nike (appears, logo on hoodie, removing it would not change what happens in the video) WNBA (appears, league name, removing it would not change what happens in the video) Chicago Police (appears, logo on vest, removing it would not change what happens in the video) AT&T (appears, logo on jersey, removing it would not change what happens in the video) State Farm (appears, logo on scoreboard, removing it would not change what happens in the video) Questar (appears, logo on scoreboard, removing it would not change what happens in the video) Adidas (appears, logo on signage, removing it would not change what happens in the video) Emirates (appears, logo on referee jersey, removing it would not change what happens in the video) Squarespace (appears, logo on jersey, removing it would not change what happens in the video) New York (appears, team name on jersey, removing it would not change what happens in the video) Pelicans (appears, team name on jersey, removing it would not change what happens in the video) Thunder (appears, team name on signage, removing it would not change what happens in the video) Home of the Celtics (appears, text on signage, removing it would not change what happens in the video)