Mini Pump an

@bre_humphrey

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SoundTikTok sound · PC typing keyboard Kacha

Promoted product

Wondborn breastmilk cooler

Why it worked

The video taps into the relatable struggles and humorous moments of new motherhood, specifically the challenges of breastfeeding and pumping at odd hours. The creator's authentic and slightly exaggerated reactions, combined with the practical demonstration of the Wondborn cooler, create a strong connection with viewers who share similar experiences.

Summary

The creator shares a relatable late-night "pump and pour" session, highlighting the struggles and small victories of breastfeeding. She uses a Wondborn portable breastmilk cooler to store her milk, humorously noting its usefulness even for small amounts and its tight seal before storing it for the freezer.

Structure

1Late night pumping session
2Thirst and exhaustion
3Finding a toy
4Using milk storage bags
5

Original caption

I love that I can store bags in my portable breastmilk cooler and easily throw them in the freezer in the AM 🤗 #wondbornbreastmilkcooler #portablebreastmilkcooler #pumpandpour #breastfeeding #momlife

More from @bre_humphrey

Product placement

Wondborn (acts: it is a portable breastmilk cooler that the creator uses to store pumped milk, and she states "Love having my portable breastmilk cooler to chill all two drops of milk I got" and "We love a tight vacuum sealed lid" and "Tossing this bad boy in the freezer in the AM". Removing it would change what happens in the video.) Mama Power (appears: it is a label on the Wondborn cooler. Removing it would not change what happens in the video.) Paw Patrol Rubble toy (appears: a small toy is placed on top of the Wondborn cooler. Removing it would not change what happens in the video.)

On-screen text

Mini Pump and Pour Session AT 2:45 AM Contemplating whether or not to pump So tired Noticed I was sitting on something Rubble on the double Cool Cool Cool Cool Love having my portable breastmilk cooler to chill all two drops of milk I got Jk jk jk I know I got some Forgot that I didn't wash my milk storage bottles Which is why I brought bags Pa-THERIC We love a tight vacuum sealed lid Tossing this bad boy in the freezer in the AM Goodnight