wtf is going on at target??

@amandadoeshauls

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SoundTikTok sound · original sound - amandadoeshauls

Promoted product

Target Beauty Studio

2 videos2 creators

Why it worked

The video taps into consumer curiosity about a significant retail change (Target's new beauty studio replacing the Ulta partnership) and frames it as a positive development for shoppers, generating interest and discussion.

Summary

The creator discusses the new Target Beauty Studio concept replacing the Ulta partnership. She highlights the expanded range of prestige brands and the availability of beauty advisors, expressing excitement for the improved shopping experience.

Structure

1Introduction to the new Target Beauty Studio
2Explanation of the Ulta partnership ending
3Details on new brands and services
4Excitement for the improved shopping experience

Product placement

Target (retailer) - appears as a watermark and the location of the video. Removing it would change the context of the video. Ulta (retailer) - mentioned as a comparison point. Removing it would not change the video's content. Target Beauty Studio (retail concept) - appears on signage and is the subject of the video. Removing it would change the video's content. Ulta Beauty (brand) - mentioned as a comparison point. Removing it would not change the video's content.

Original caption

goodbye ulta hello target beauty studio #target #targetbeauty #beautylaunch @target @Target Style

More from @amandadoeshauls

On-screen text

wtf is going on at target??

Transcript

If you've been to Target in the last week and seen this Target Beauty Studio thing and been wondering what the heck is going on. I have been wondering the same, but apparently Target ended their partnership with Ulta Beauty on August 16th. So this is kind of like their new version of it. It's supposed to be their like prestigious beauty department where they're actually going to have over 80 global and prestige brands that are like completely new to Target. So if anything, this is a lot better for us as the shoppers. And my favorite part is that they're going to have Ulta Beauty Studio advisors walking around, giving you shade matches, stuff like that, which is always super super helpful. Instead of having like your Ulta Beauty reward points, it'll all just be connected to your Target Circle. So everything's in one place. But overall, I'm really excited for this Target Beauty Studio. I believe it opened late August, early September. I could be wrong about that, but it's exciting for us.