Why it worked
This video likely performed well due to its use of a popular filter tied to a well-known franchise (Twilight). The interactive nature of the filter and the relatable content of 'which character are you' quizzes often drive engagement on social media platforms.
Summary
A user is interacting with a filter that randomly assigns them a Twilight character. The filter cycles through various characters from the Twilight saga, displaying their image and name above the user's head.
Structure
- 1User is presented with a filter
- 2Filter cycles through Twilight characters
- 3User reacts to the changing characters
- 4Filter lands on a character
On-screen text
which twilight
character are you?