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748Talking HeadOther hookEcommerce
Hook
ELLA18.COM
@ella18_official
1.2M followers · usually 888 views a post
Views
1.5M
Likes
8.4K
Comments
55
Shares
263
Why it worked
The video uses a visually appealing product (earrings) and a clear, albeit brief, call to action directing viewers to the creator's bio link, which is confirmed to be the product's website. The on-screen URL further reinforces the brand.
Summary
The video shows a close-up of someone putting on a pair of dangling earrings. The on-screen text displays the website ELLA18.COM, and the caption encourages viewers to shop via the link in the creator's bio.
Structure
- 1Close-up of earring being put on
- 2On-screen text: ELLA18.COM
- 3Creator's bio link mentioned as a shopping destination
Product placement
ELLA18.COM (website, appears, removing it would change what happens in the video)
Call to action
Original caption
Link on my bio😍✨❤️#ella18jewelry #fashion #beautiful #jewelry #jewelrybusiness #jewelryshop #jewelrystore #earrings #trend
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