"Nothing can make a girl look ugly..."

The video likely worked by using a relatable and slightly provocative statement to grab attention, followed by visually appealing transformations that are common on platforms like TikTok. The quick cuts and focus on appearance trends would resonate with the target audience.

The video starts with a statement that nothing can make a girl look ugly, followed by a visual of a person with orange hair. It then shows a montage of different hairstyles and looks on a young woman, implying that hair color and style can significantly alter a person's appearance.