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41.6Talking HeadHow-To hookLifestyle
Hook
trying Kendall Jenner's favorite coffee shop in Soho
@aleksandralucic
6.6K followers · usually 1.7K views a post
Views
66.9K
Likes
5.3K
Comments
6
Shares
1.1K
Promoted product
Cafe Leon Dore
Why it worked
The video leverages celebrity association (Kendall Jenner) to create intrigue and drive views, tapping into the popular trend of visiting celebrity-favored locations.
Summary
The video shows a person visiting Cafe Leon Dore, described as Kendall Jenner's favorite coffee shop in Soho. It features shots of the cafe's exterior, interior, pastries, and coffee being prepared.
Structure
- 1Exterior shot of Cafe Leon Dore
- 2Interior shot of pastries and coffee
- 3Barista preparing coffee
- 4Close-up of coffee being made
- 5Merchandise display (hats, tote bag)
Product placement
Cafe Leon Dore (ACTS): A coffee shop where the video is filmed. Removing it would change what happens in the video. Cafe Leon Dore (APPEARS): Logo on a flag outside the shop. Removing it would not change what happens in the video. Cafe Leon Dore (APPEARS): Logo on the tote bag and hats. Removing it would not change what happens in the video. Cafe Leon Dore (APPEARS): Logo on the cups. Removing it would not change what happens in the video.
Original caption
Brown Sugar Freddo Cappuccino👌🏽 #soho #cafeleondore #kendalljenner #nyc #newyorkcity
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