Are you paying $400 night for a Times Square hotel?

@shemamamaps

55.3K followers · usually 5.3K views a post

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69.0K

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602

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SoundTikTok sound · Theme From New York, New York

Promoted product

AgodaSheMamaMaps.com ↗

Why it worked

The video effectively targets a common pain point for travelers (expensive accommodation in popular tourist areas) and offers a clear, actionable solution with a significant discount. The use of a soft sell, combined with visually appealing content and a direct call to action, makes it highly effective for driving bookings.

Summary

This video suggests that travelers often overpay for hotels in Times Square, New York City. It highlights a more affordable hotel option, "Hotel Shocard," which is conveniently located near attractions and offers a 30% discount when booked through Agoda.

Structure

1Questioning expensive Times Square hotel prices
2Introducing a more affordable alternative (Hotel Shocard)
3Highlighting the hotel's prime location and amenities
4Explaining how to get a 30% discount via Agoda
5Encouraging viewers to book through the provided link
6Creator sign-off and call to follow for more deals

Original caption

Paying $300–$400 a night just to stay near Times Square? You may not have to. Staying in the heart of Manhattan can be way more affordable than most people expect and you’re still close to Broadway, Times Square and everything you actually came to NYC to see. #tiktokgostarcreator #summerdimltiktokcontest #timessquare #budgethotel #traveltiktok

More from @shemamamaps

Product placement

Agoda (travel booking platform) - ACTS: The video promotes booking through Agoda to save money. Removing it would change the call to action and the savings offered. | Times Square Hotel (generic term for hotels in Times Square) - APPEARS: Refers to the general location and type of accommodation being discussed, not a specific hotel. Removing it would not change what happens in the video. | Hotel Shocard (hotel name) - ACTS: The video shows the exterior and interior of this hotel, implying it's a place to stay. Removing it would change the context of the accommodation being presented. | Garvey's Pub NYC (pub name) - APPEARS: Shown as a place near the hotel, with a discount offer for Broadway tickets. It is not the primary focus or a place the video encourages staying at. Removing it would not change the main message about the hotel. | SheMamaMaps.com (creator's website) - ACTS: The creator mentions their website and implies it's a source for travel tips and deals. Removing it would remove the creator's primary call to action for more information. | SheMamaMaps (creator's name/brand) - ACTS: The creator introduces themselves and their brand, which is associated with travel tips and deals. Removing it would remove the creator's identity. | NYC (New York City) - APPEARS: Refers to the location. Removing it would not change what happens in the video.

Call to action

Tap here to book & save 30% on your NYC hotel!!

On-screen text

Are you paying $400 night for a Times Square hotel? 300 Or 400 Times Square Hotel When You're Barely Going To Be Because This Is A Lot Of New York Travellers Are Wasting Their Budget. You're Probably Leaving First Thing In The Morning, Exploring Manhattan All Day, Just To Shower And Sleep. You Actually Paying This Is Hotel Show Card. And Instead Of Bunch Of Hotel Amenities You Probably Won't Use, You're Paying For What Matters Most On an NYC. Sightseeing Trip Location. You're Right Near Times Square, Broadway Theatres, Restaurants, The Subway Access, And Some Of Manhattan's Biggest Attractions. So Before You Spend Hundreds More Hotel, Ask Yourself What You'll Actually Use. And Even Better Tap here to book & save 30% on your NYC hotel!! If You Tap The Green Location Tag in This Book Through Agoda. Through There, You're Gonna Get 30% Off Of Your Tap here to book & save 30% on your NYC hotel!! Stay On This Hotel And Any Other Tap here to book & save 30% on your NYC hotel!! Through That Green Location Tag. Tap here to book & save 30% on your NYC hotel!! I'm Shima Mama Maps, Helping You Travel Not Harder. Save Follow Me For More Travel Deals.

Transcript

Are you paying $400 night for a Times Square hotel? 300 Or 400 Times Square Hotel When You're Barely Going To Be Because This Is A Lot Of New York Travellers Are Wasting Their Budget. You're Probably Leaving First Thing In The Morning, Exploring Manhattan All Day, Just To Shower And Sleep. You Actually Paying This Is Hotel Show Card. And Instead Of Bunch Of Hotel Amenities You Probably Won't Use, You're Paying For What Matters Most On an NYC. Sightseeing Trip Location. You're Right Near Times Square, Broadway Theatres, Restaurants, The Subway Access, And Some Of Manhattan's Biggest Attractions. So Before You Spend Hundreds More Hotel, Ask Yourself What You'll Actually Use. And Even Better Tap here to book & save 30% on your NYC hotel!! If You Tap The Green Location Tag in This Book Through Agoda. Through There, You're Gonna Get 30% Off Of Your Tap here to book & save 30% on your NYC hotel!! Stay On This Hotel And Any Other Tap here to book & save 30% on your NYC hotel!! Through That Green Location Tag. Tap here to book & save 30% on your NYC hotel!! I'm Shima Mama Maps, Helping You Travel Not Harder. Save Follow Me For More Travel Deals.