Why it worked
The video uses a common "hate list" format that is relatable and often used for comedic or romantic reveals. The twist at the end creates an emotional payoff, making it more engaging than a simple list.
Summary
A woman lists things she supposedly hates about a man, only to reveal at the end that she doesn't actually hate anything about him. The video uses on-screen text to convey the list of "hated" attributes.
Structure
- 1Listing things hated about a person
- 2Revealing the opposite is true
- 3Concluding with affection
On-screen text
i hate his brown eyes
i hate his stupid hair
i hate his smile
i hate his 5 repeated outfits
i hate his 5 repeated outfits
i hate his voice
i hate his insta stories
i hate his touch
i hate that i don't actually hate anything about him