@yorkshire.fossils — 9x breakout

Loading video…

00:00

@yorkshire.fossils

3.5M followers · usually 194.2K views a post

Views

1.6M

Likes

43.6K

Comments

238

1.2K

Why it worked

The video taps into the satisfying ASMR-like experience of cracking open rocks and the thrill of discovery, combined with the inherent visual appeal of ancient fossils. The close-up shots and the clear reveal of the ammonites create a compelling narrative of finding hidden treasures.

Summary

The video shows a person on a rocky beach, using tools to break open rocks. They discover and extract several ammonite fossils, showcasing their intricate details and preservation. The person then continues to search for more fossils on the beach.

Structure

1Searching for fossils on the beach
2Breaking open rocks with tools
3Discovering and extracting ammonite fossils
4Showcasing the fossils
5Continuing the search for more fossils

Product placement

Wonder Grip (gloves) - APPEARS - removing it would not change what happens in the video. Kenway (hammer) - APPEARS - removing it would not change what happens in the video. BBC (logo on shirt) - APPEARS - removing it would not change what happens in the video.

Original caption

What an unforgettable day on the Jurassic Coast! 🤩 A huge shale collapse revealed countless fossil-bearing rocks, and tucked away inside were these incredible Jurassic treasures. 🏝️ At around **185 million years old**, these fossils were beautifully preserved with sparkling pyrite, making the discovery even more exciting. 😍 It’s always rewarding to save another piece of prehistoric history before the sea claims it forever. 🌅 Every fossil hunt is different, and moments like this are exactly why we love what we do! Thanks so much for following our adventures and supporting our page. 🦕⚒️ Yorkshire Fossils operates in full compliance with UK fossil collecting regulations.🦖🦑📍 We encourage everyone to research protected areas before collecting, as regulations may vary by location. 😊🐊🔨 #Fossil #Ammonite #Dinosaur #Beach #fyp