Why it worked
The video taps into the popular 'affordable fashion' and 'haul' trends, specifically targeting autumn/winter styles. The creator's use of a partner code for Whatnot incentivizes immediate action from viewers interested in thrifty fashion.
Summary
The creator showcases an affordable autumn/winter outfit sourced from Whatnot, detailing each item and its price. She encourages viewers to download the Whatnot app using a specific code for a discount.
Structure
- 1Introduction of autumn outfit theme
- 2Showcasing individual clothing items with prices
- 3Styling the complete outfit
- 4Call to action to download Whatnot with a discount code
Product placement
Whatnot (app/platform): Acts - The creator is promoting their presence on Whatnot and encouraging viewers to shop there. Removing it would change the video's purpose. Zara (clothing brand): Acts - The creator shows a skort from Zara and implies it's part of the outfit. Removing it would change the outfit details. Shein (clothing brand): Acts - The creator shows tights from Shein and implies they are part of the outfit. Removing it would change the outfit details. B&M (retailer): Acts - The creator shows a blazer from B&M and implies it's part of the outfit. Removing it would change the outfit details. Adanola (clothing brand): Acts - The creator mentions a t-shirt from Adanola and implies it's part of the outfit. Removing it would change the outfit details.