So Coco Chanel Mademoiselle lovers

@cristina.noh

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SoundTikTok sound · original sound - cristina.noh

Promoted product

Coco Chanel Mademoiselle

Why it worked

The creator leverages her long-standing personal experience with a popular luxury fragrance to provide a compelling and surprising review of a much more affordable dupe, creating a strong value proposition for viewers.

Summary

The creator compares a dupe perfume to Coco Chanel Mademoiselle, which she has worn for 20 years. She finds the dupe to be shockingly similar, even after wearing it overnight, and notes it is a more affordable alternative.

Structure

1Introduction of Coco Chanel Mademoiselle as a signature scent
2Introduction of a dupe perfume
3Comparison of the dupe to the original
4Surprising similarity of the dupe
5Recommendation of the dupe as an affordable alternative

Original caption

For coco Chanel mademoiselle lovers #fragrance #fragrancetok #perfumetok #perfumetiktok #inspiredfragrances

More from @cristina.noh

Product placement

Coco Chanel Mademoiselle (perfume): ACTS - it is the product the creator has been wearing for 20 years and is comparing a dupe to. Removing it would change the video's topic. Dupe (perfume): ACTS - it is a product the creator is comparing to Coco Chanel Mademoiselle. Removing it would change the video's topic. Woody Oakmoss (perfume): ACTS - it is a product the creator is comparing to Coco Chanel Mademoiselle. Removing it would change the video's topic.

On-screen text

Commission paid

Transcript

So Coco Chanel Mademoiselle lovers Nobody knows Coco Chanel Mademoiselle like I do. I've been wearing it for 20 years. It is my signature scent. So I try out dupes every once in a while. Like I tried the Dossier, I think it's called Woody Oakmoss. Absolutely not a dupe. Slightly inspired, kind of sorta, but not even close. But this is shockingly, a literal dupe. Like I actually put this on. You can't smell the difference on the spray or the dry down. In fact, I wore it overnight on each arm. Woke up the next morning and actually they smelled exactly the same. The same powdery dry down. It's shocking. I don't know if I'm willing to give up my original, but this is a crazy alternative. It's under $50. You're welcome.