Why it worked
The video taps into a niche aesthetic and community (gothic, Edgar Allan Poe fans) by directly addressing them, encouraging engagement through a shared interest.
Summary
The video showcases a gothic-style decorative item featuring a raven and a skull, reminiscent of Edgar Allan Poe's work. The creator is asking viewers who appreciate this aesthetic to identify themselves.
Structure
- 1Showcase of gothic decor item
- 2Reference to Edgar Allan Poe
- 3Call out to like-minded viewers
Product placement
TAHARI HOME: HOME DECOR: ORIGINAL DECORATIVE OBJECTS/ACCESORIES - This is a brand name for a line of home decor products. It appears on the packaging of the item shown. Removing it would not change what happens in the video.
Edgar Allan Poe: A famous author whose works are associated with gothic and dark themes. The on-screen text references him, and the product's design evokes his style. Removing this reference would change the context of the video.
Marshalls: A retail store. It is mentioned in the caption and tagged in the video. Removing it would not change what happens in the video.
On-screen text
Where are my Edgar Allan Poe girlies at??