A hand opens a blue Adidas shoe box.

@liduoduo.official8

9.2K followers · usually 11.1K views a post

Views

996.4K

Likes

19.6K

Comments

127

Shares

11.5K

SoundTikTok sound · original sound - nailsbyisa.x

Promoted product

Adidas Samba

Branded and unbranded Quality Shoes! — New season, new heat. Explore our latest selection of premium branded and unbranded footwear designed for everyday luxury

6 videos3 creators

Why it worked

The video leverages the popular unboxing trend and showcases a recognizable fashion item, appealing to viewers interested in footwear and streetwear.

Summary

The video shows an unboxing of a pair of black Adidas Samba shoes. The shoes are revealed from the packaging and held up for display.

Structure

1Opening the Adidas shoe box
2Revealing the tissue paper with Adidas branding
3Uncovering the black Adidas Samba shoes
4Holding up one shoe to showcase the design

Product placement

Adidas: (a) it ACTS - the shoes are revealed and held up, showing the brand's logo and design. Removing it would change what happens in the video. (b) it merely APPEARS - the Adidas logo is visible on the shoe box and tissue paper. Removing it would not change what happens in the video.