Why it worked
The post uses a shocking headline and image to convey a tragic news event, leveraging the inherent virality of breaking news and human tragedy.
Summary
A fire in a maternity ward tragically killed 14 newborn babies. The incident occurred at a hospital, and rescue services were on the scene.
Structure
- 1Crime scene tape and ambulance present
- 2Rescue services identified
- 3Headline: 14 babies killed in maternity ward fire
Call to action
Read the full story above.
On-screen text
CRIME SCENE DO NOT CROSS
RESCUE 1122
14 newborn babies killed in
maternity ward fire