Mum admits to having sex with her

@thesun

4.5M followers · usually 39.6K views a post

Views

5.1M

Likes

202.3K

Comments

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SoundTikTok sound · Disturbing Suspense-Psychological Thriller (with drama)(890116)

View velocity

+2.3M views over 3.1d · ~739.6K/day · 4 observations

Why it worked

The shocking and taboo nature of the headline likely drove curiosity and engagement, prompting users to click through to learn more about the sensational news story.

Summary

This TikTok post features a single image with text overlay detailing a disturbing news story about a mother admitting to incestuous relations with her son. The post serves as a news headline to encourage viewers to click through to read the full article.

Structure

1Headline about mother admitting incest
2Call to action to read the full story

Call to action

Click above to read the full story.

On-screen text

Mum admits to having sex with her son ‘about 100 times’ since he was a teen

Original caption

A married mum and her son have been charged with incest after she admitted the pair had sex “only about 100 times”, police revealed. Click above to read the full story. #news #worldnews #crime #truecrime #arrest