I don't wear any foundation or concealer

@lluvlydebby

8.5K followers · usually 33.0K views a post

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SoundTikTok sound · original sound - theauthorofthejournals

View velocity

+31.6K views over 17.2d · ~1.8K/day · 15 observations

Promoted product

AXIS-Y Intensive Brightening Cream

Target dark spots and uneven skin tone with AXIS-Y TXA 2.5% Intensive Brightening Cream, formulated with niacinamide, glutathione and ceramide.

3 videos2 creators

Why it worked

The video leverages the popular 'clean girl' aesthetic and 'no-makeup makeup' trend, showcasing a product that promises to enhance natural skin glow without heavy coverage. The creator's direct claim of not needing foundation or concealer, combined with the visible results, makes the product highly desirable for viewers seeking a similar look.

Summary

The creator applies a brightening cream to their face, stating they don't wear foundation or concealer. They blend the product in, showcasing a natural, glowy skin appearance.

Structure

1Applying product to under-eye area
2Blending product into skin
3Showing product packaging
4

Original caption

Not having to wear concealer or foundation anymore because the natural glow does all the heavy lifting. Clean, glass skin is always the goal. #SkincareRoutine #GlowySkin #NoMakeupLook #HealthySkin #axisy

More from @lluvlydebby

Product placement

AXIS-Y Intensive Brightening Cream (ACTS - applied to skin as a serum/moisturizer to achieve a glowy look, removing it would change the visible result of the video)