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~12.2Text-HeavyWarning hookOther
Hook
⚠️ Rappel de fromages
@laprovence_
772.7K followers · usually 15.0K views a post
Views
181.6K
Likes
2.5K
Comments
54
Shares
2.7K
Why it worked
The video effectively uses clear on-screen text and direct information to convey an important public safety announcement about food recalls. The use of a recognizable news outlet's branding adds credibility and ensures viewers trust the information.
Summary
This video reports on a product recall for two types of cheese: St-Môret and Casa Azzurra gorgonzola. The St-Môret is recalled due to a "taste defect," while the Casa Azzurra gorgonzola is recalled due to a potential Listeria risk. Consumers experiencing symptoms after consumption are advised to consult a doctor, and a reimbursement procedure is available.
Structure
- 1Introduction of cheese recall
- 2Details on St-Môret recall
- 3Details on Casa Azzurra gorgonzola recall
- 4Instructions for consumers experiencing symptoms
- 5Information on reimbursement procedure
Product placement
La Provence (ACTS - news outlet, provides information in the video, removing it would change what happens in the video); St-Môret (ACTS - cheese product, it is being recalled due to a defect, removing it would change what happens in the video); Casa Azzurra (ACTS - brand of gorgonzola cheese, it is being recalled due to Listeria risk, removing it would change what happens in the video); Carrefour (APPEARS - retailer, where St-Môret was sold, removing it would not change what happens in the video); Auchan (APPEARS - retailer, where St-Môret was sold, removing it would not change what happens in the video); Leclerc (APPEARS - retailer, where St-Môret was sold, removing it would not change what happens in the video); Super U (APPEARS - retailer, where St-Môret was sold, removing it would not change what happens in the video); ITM (APPEARS - retailer, where St-Môret was sold, removing it would not change what happens in the video)
Original caption
⚠️ Rappel de fromages Deux fromages, vendus en grande surface, font l'objet d'un rappel conso ce mercredi 26 août : le St-Môret et le gorgonzola de la marque "Casa Azzurra » #conso #Info #Actu #France
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