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La Provence
@laprovence_
772.7K followers · usually 15.0K views a post
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622.7K
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18.3K
Comments
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Why it worked
The video likely performed well due to its dramatic and unexpected visual content of a large structure collapsing, combined with the immediate relief that no one was harmed. The use of a local news source also adds credibility and relevance to the audience in that region.
Summary
An scaffolding structure collapsed at the shipyards in La Ciotat due to strong winds. Fortunately, no one was injured as the yacht it was being built for had not yet arrived.
Structure
- 1Scaffolding collapse at La Ciotat shipyards
- 2Caused by strong winds
- 3Scaffolding was being erected for a yacht
- 4No yacht present, so no injuries
- 5Attribution to MB92 company
Product placement
La Provence: ACTS - it is the publisher of the video and its name appears as a watermark. Removing it would change what happens in the video by removing the source attribution.
MB92: ACTS - it is the company that was installing the scaffolding and is mentioned as the owner of the yacht. Removing it would change what happens in the video by removing the context of who was responsible for the scaffolding.
On-screen text
La Provence
Orages
Un échafaudage à yacht s'est effondré à La Ciotat
Original caption
🔴 Sur le site des Chantiers navals de La Ciotat, un échafaudage s’est effondré sous la puissance des bourasques. "C’est un échafaudage qu’on était en train de monter pour accueillir un yacht qui arrive en septembre. Il n’y avait pas de yacht, donc pas de blessés heureusement", indique-t-on du côté de l’entreprise de maintenance de yachts MB92, installée sur le site des Chantiers navals de La Ciotat #actu #info #orages #sinformersurktiktok
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