Why it worked
The video taps into a common consumer interest: finding the best winter jackets. By presenting a ranked list and actively soliciting audience participation for the final spot, it encourages engagement and discussion.
Summary
The creator lists the top 5 winter jackets, naming Canada Goose Crofton, Canada Goose Weidiam, Montbell, and Moncler. They ask viewers to comment with their suggestions for the fifth jacket.
Product placement
Canada Goose Crofton (jacket, appears, removing it would not change what happens in the video), Canada Goose Weidiam (jacket, appears, removing it would not change what happens in the video), Montbell (jacket, appears, removing it would not change what happens in the video), Moncler (jacket, appears, removing it would not change what happens in the video)