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All breakouts
6.0Talking HeadProblem Callout hookEducation
Hook
Hey, could you stay for just 30 seconds and repost this? You could really help my GoFundMe/small business gain traction and get me closer to raising enough to pay off my school debt.
@kaar0lynn
1.1K followers · usually 4.1K views a post
Views
23.7K
Likes
7.1K
Comments
235
Shares
1.0K
Promoted product
GoFundMehttps://gofund.me/650406c55 ↗
Why it worked
The creator directly appeals to the viewer's empathy by sharing a personal struggle (school debt) and a clear call to action (repost, donate via GoFundMe or direct deposit), making it easy for viewers to understand how they can help.
Summary
The creator is asking viewers to stay for 30 seconds and repost the video to help their GoFundMe campaign for their small business and to pay off school debt. The video also displays direct deposit information for their school account with ABSA bank.
Structure
- 1Request to stay and repost
- 2Explanation of purpose (GoFundMe/small business/school debt)
- 3Display of donation information (GoFundMe link in bio, ABSA direct deposit)
- 4Call for support
Product placement
GoFundMe: a platform for fundraising for personal causes and small businesses. It ACTS as a platform for the creator to raise money. Removing it would change the video's purpose. ABSA: a bank. It APPEARS as the institution where donations can be made. Removing it would not change the video's purpose.
Call to action
GoFundMe link in bio
On-screen text
Original caption
DAY 1 of POSTING CONSISTENTLY TO BOOST MY GOFUNDME ME AND SMALL BUSINESS TO RAISE FUNDS TO PAY OFF MY SCHOOL DEBT. Gofundme link in bio 🫶🏾 cashapp: $carmelkarl I also sell study care packages as well , Your support means the world to me 💜 #student #business #fyp #gofundme
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