Why it worked
The video uses a stark, relatable comparison of historical purchasing power to current purchasing power, framed with a humorous and slightly absurd conclusion, which likely resonated with viewers experiencing economic anxieties.
Summary
The video displays text comparing the purchasing power of the average salary in 1970 to today, using gold as a measure. It highlights a significant decrease in what the average salary can buy and humorously suggests blaming coffee for the economic disparity.
Structure
- 1Display historical salary vs gold value
- 2Compare to current salary vs gold value
- 3Calculate the difference in value
- 4Humorously blame coffee for economic issues
On-screen text
In 1970, the average salary
was worth 172 ounces of gold and
today it gets you 15 ounces. The
difference is worth $720k dollars...
But yeah, blame the coffee...