Loading video…
All breakouts
171Talking HeadProblem Callout hookFinance
Hook
Gaslighting myself into staying in my starter home because I have a 3% mortgage rate and moving would cost 2x as much
@nateloans
50.2K followers · usually 3.3K views a post
Views
566.5K
Likes
25.9K
Comments
1.3K
Shares
11.0K
Why it worked
The video taps into a relatable financial dilemma many homeowners face, particularly in the current economic climate. The use of humor and a popular meme format makes a potentially dry topic engaging and shareable.
Summary
The creator is humorously depicting the internal struggle of deciding whether to move from their starter home. They are using the low mortgage rate as a justification to stay, despite potential desires for change.
Structure
- 1Stating the dilemma: staying in starter home due to low mortgage rate
- 2Acknowledging the high cost of moving
- 3Humorous self-persuasion (gaslighting)
- 4Concluding with a feeling of contentment in the current situation
On-screen text
Gaslighting myself into staying in my starter home because I have a 3% mortgage rate and moving would cost 2x as much
Transcript
For the first time in a long time, I feel like I'm right where I'm supposed to be.
Original caption
It’s really not that bad . . . #housingmarket #costofliving #interestrate #Meme #MemeCut
More from @nateloans
More breakout videos from this creator.
