Why it worked
The video leverages a popular seasonal product and announces its availability at well-known retailers, creating anticipation and potential for viral sharing due to the holiday theme and brand association.
Summary
The video showcases the NeeDoh Freaky Frights Squish-O-Ween Countdown Calendar, revealing its contents. The calendar is announced to be coming to Aerie and American Eagle.
Structure
- 1Showcase of the NeeDoh Freaky Frights Squish-O-Ween Countdown Calendar
- 2Announcement of availability at Aerie and American Eagle
- 3Reveal of the calendar's contents
Product placement
NeeDoh Freaky Frights Squish-O-Ween Countdown Calendar ACTS - it is a product being shown and its contents are revealed. Removing it would change what happens in the video. American Eagle APPEARS - it is mentioned as a retailer. Removing it would change what happens in the video. aerie APPEARS - it is mentioned as a retailer. Removing it would change what happens in the video.