Why it worked
The video likely worked due to its surprising and heartwarming content of an elephant in a natural setting, combined with the positive and uplifting on-screen text, creating an emotional connection with viewers.
Summary
The video shows an elephant in a muddy river, with a person on its back. The elephant appears to be struggling or moving through the water. The on-screen text reads "O MUNDO É MARAVILHOSO" which translates to "The world is wonderful".