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10.5Talking HeadOther hookLifestyle
Hook
#ad Mystery Package
@okpeto
14.4K followers · usually 4.7K views a post
Views
48.3K
Likes
4.5K
Comments
111
Shares
24
Promoted product
Viva Signature Cloth
Why it worked
The video leverages a popular "mystery box" unboxing format combined with a creative challenge, tapping into the creator's personal connection to the project and hinting at unconventional designs to build anticipation.
Summary
The creator receives a "Mystery Package" from Viva paper towels, challenging her to create a custom look using their signature cloth. The package contains art supplies and a dress form, and the creator accepts the challenge, hinting at her experience with unconventional designs.
Structure
- 1Introduction of the "Mystery Package" challenge from Viva.
- 2Unboxing the "artist toolkit" containing supplies for the challenge.
- 3Acceptance of the challenge and identification of Viva paper towels as the medium.
- 4Explanation of the social competition and the creator's personal connection to the project.
- 5
Original caption
#ad | Viva Paper Towel Challenge A paper towel dress?! 😱 One of my vision board goals for this year was to step back from the seriousness of practical fashion design and find some time to create just for the sake of creating. To let imagination and creativity lead the way and forget about all the technicalities like how it would need to be priced, or washed, or if a factory has the ability replicate a specific construction technique. Ask and you shall receive! When @Viva® Towels challenged me to make a garment out of their cloth like paper towels I immediately knew this was exactly the type of project I had been waiting for. I started experimenting with different mediums and techniques and the ideas started flowing. I CAN NOT WAIT to show you the final result so stick around to see who is crowned the Viva Paper Towel Challenge winner. #PaperTowelDress #FashionDesign #PlusSizeFashion #vivalaviva
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