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@dazedbyglitter — 96x breakout selling Hello Kitty x Godzilla Happy Meal packaging | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

96.0×OtherPOV / Skit hookCreator Economy

Hook

POV: YOU CAN'T THROW AWAY CUTE PACKAGING ANYMORE...

@dazedbyglitter

6.1K followers · usually 439 views a post

Views

41.0K

Likes

2.7K

Comments

161

Shares

578

SoundTikTok sound · Cafe Serenity (116025)

Promoted product

Hello Kitty x Godzilla Happy Meal packaging

Why it worked

The video taps into the popular trend of junk journaling and upcycling, using recognizable and nostalgic branding (Hello Kitty, Godzilla, McDonald's) to create visually appealing content. The creator's enthusiastic tone and the 'cute packaging' hook resonate with a niche audience interested in creative reuse.

Summary

The creator demonstrates how to use McDonald's Hello Kitty x Godzilla Happy Meal packaging and a hamburger wrapper as materials for a junk journal. They cut out elements from the packaging and wrapper, layer them with decorative paper, and adhere them into a journal, creating a themed spread.

Structure

1Cutting out packaging elements
2Adding decorative paper layers
3Adhering elements to journal
4Adding smaller details
5

Original caption

Tell me you’re a junk journaler without telling me you’re a junk journaler… 😂✂️🎀 The second I saw the Hello Kitty x Godzilla Happy Meal packaging, I KNEW it was going in my journal! 💕🍔 Even the hamburger wrapper became scrapbook paper 😂 @McDonald’s Would you save the packaging too?! 👀 #junkjournal #happymeal #junkjournalideas #hellokitty #godzilla

Showing the final journal spread

Product placement

Hello Kitty x Godzilla Happy Meal packaging: it is used as material for a junk journal. Removing it would change the video's content. McDonald's: the Happy Meal packaging and hamburger wrapper are used as material for a junk journal. Removing it would change the video's content. Hello Kitty: appears as part of the packaging and is used as material for a junk journal. Removing it would change the video's content. Godzilla: appears as part of the packaging and is used as material for a junk journal. Removing it would change the video's content.

Call to action

Would you journal your happy meal too?

On-screen text

POV: YOU CAN'T THROW AWAY CUTE PACKAGING ANYMORE... BECAUSE OBVIOUSLY THIS BELONGS IN MY JUNK JOURNAL MORE LAYERS. ALWAYS MORE LAYERS. THE TINY DETAILS ARE MY FAVORITE PART YES... I'M SCRAPBOOKING THE HAMBURGER WRAPPER TOO 😂 WAITTT... IT'S ACTUALLY COMING TOGETHER OKAYYY THIS TURNED OUT WAY CUTER THAN I EXPECTED WOULD YOU JOURNAL YOUR HAPPY MEAL TOO?