@kolybellashofficial — 40x breakout

Loading video…

Sponge ?

@kolybellashofficial

132.8K followers · usually 5.9K views a post

Views

276.5K

Likes

1.2K

Comments

View velocity

+209.5K views over 20.8d · ~10.1K/day · 18 observations

Promoted product

Glue Wipeshttps://kolybellash.com/ ↗

Why it worked

The video uses a common problem faced by lash artists (glue cleanup) and presents a clear, visual solution. The quick, satisfying demonstration of the product's effectiveness, contrasted with failed attempts using common alternatives, makes it highly shareable and persuasive.

Summary

The video demonstrates a test of different materials for cleaning eyelash glue. It shows a sponge and tissue failing to clean the glue nozzle effectively, while specialized "Glue Wipes" successfully clean it without residue. The video promotes these Glue Wipes as an effective solution for lash artists.

Structure

1Testing sponge for glue cleanup
2Sponge fails to clean glue
3Testing tissue for glue cleanup
4Tissue fails to clean glue
5Introducing Glue Wipes
6Glue Wipes successfully clean glue

Product placement

KOLYBEL (glue bottle label): Appears to be a brand name for the glue. Removing it would not change what happens in the video. KOLYBELLASH.COM (website): Appears as a website URL. Removing it would not change what happens in the video. KOLYBELLASH APP (app name): Appears as an app name. Removing it would not change what happens in the video.

Original caption

😱 Glue cleanup test… who wins? ❌ Sponge? Failed ❌ Tissue? Failed ✅ Glue Wipes? Perfect! ✨ No mess, no residue, just clean results 💖 🛍 𝑺𝒉𝒐𝒑 𝒏𝒐𝒘 𝒂𝒕 𝒌𝒐𝒍𝒚𝒃𝒆𝒍𝒍𝒂𝒔𝒉.𝒄𝒐𝒎 🇺🇸| 𝒈𝒍𝒐𝒃𝒂𝒍.𝒌𝒐𝒍𝒚𝒃𝒆𝒍𝒍𝒂𝒔𝒉.𝒄𝒐𝒎 🌍 🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: 𝐅𝐫𝐞𝐞 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐨𝐫𝐝𝐞𝐫 $𝟕𝟗+ 𝐰𝐢𝐭𝐡 𝐜𝐨𝐝𝐞: 𝐅𝐑𝐄𝐄 📲 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐤𝐨𝐥𝐲𝐛𝐞𝐥𝐥𝐚𝐬𝐡 𝐀𝐏𝐏 & 𝐠𝐞𝐭 𝟐𝟎% 𝐎𝐅𝐅 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐮𝐬𝐞. #LashDeals #LashSupplies #LashArtistLife #DallasLashExtensions #kolybellashofficial