Toni's Cleaning Co COME WITH ME

@toniscleaningco

317.6K followers · usually 16.4K views a post

Views

1.4M

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13.9K

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SoundTikTok sound · original sound - toniscleaningco

Promoted product

Barkeeper's Friend

Why it worked

The video combines a satisfying cleaning demonstration with a personal, emotional story about supporting a friend's IVF journey, creating a strong emotional connection with viewers and encouraging engagement and donations.

Summary

The creator demonstrates how to clean a copper sink using Barkeeper's Friend, highlighting the product's effectiveness. The video is framed around supporting a friend named Kendra who is undergoing IVF treatment, with the goal of contributing to her IVF payment.

Structure

1Introduction and cleaning the sink
2Addressing viewer concerns about gloves
3Introducing Kendra and her birthday/IVF journey
4Explaining the fundraising goal for IVF payment
5Demonstrating Barkeeper's Friend on the sink

More from @toniscleaningco

Product placement

Toni's Cleaning Co (creator/brand): Appears as a watermark/logo throughout the video. Removing it would not change what happens in the video. Kendra (person): Appears as a person the video is about. Removing her would not change what happens in the video. IVF (medical procedure): Mentioned as a personal journey. Removing it would not change what happens in the video. Barkeeper's Friend (cleaning product): Used to clean the copper sink. Removing it would change the outcome of the cleaning process.

Call to action

I'll link in the comments.

On-screen text

Toni's Cleaning Co COME WITH ME COPPER SINK BACK TO LIFE. CLEANING COPPER SINK, TODAY I AM VIDEO IS ALSO OF THE KENDRA SERIES. IT IS, YOU FRIEND KENDRAS HAS COMING UP THIS SATURDAY, AUGUST 29. WE WANTED TO PLAN FOR HER. THE TYPE OF PERSON WHO'S ALWAYS WHETHER IT'S TO OR THE CLEANING COMMUNITY. SHE'S ALSO FACING NEW JOURNEYS IN THE PAST COUPLE YEARS, WITH IVF. OUR GOAL IS AN IVF PAYMENT IS SOMETHING YOU TO IN ANY WAY OR WATCH THE PROCESS ON. I'LL IN THE COMMENTS. WE'RE CURRENTLY AT $806. SO HONESTLY, ITSELF IS AMAZING. AND REGARDLESS OF WHAT AMOUNT WE IT'S BEEN REALLY PEOPLE COME TOGETHER FOR KIDS. KENDRAS, IF YOU'RE WATCHING I HOPE THIS MANY PEOPLE YOU THAT YOU HAVE AND THAT ALL HARD WORK AND DEDICATION THAT DOESN'T GO UNNOTICED. OKAY. OKAY. SOMETHING ABOUT THE SINK REAL QUICK. LOOK, YOU DEFINITELY A MILD DISH LIKE THAT, LIKE THE POLISH LOOK. BARKEEPERS FRIEND. CLIENT DOES, TOO, THAT'S WHAT REALLY

Transcript

Come with me to bring this copper sink back to life. Last video of cleaning a copper sink, a lot of people were concerned about me not wearing gloves. So hey, today I am. This video is also of the Kendra series. It is, you know, our friend Kendra has a birthday party coming up this Saturday, August 29. We wanted to plan something really special for her. Because Kendra is the type of person who's always giving back, whether it's to her local community or the cleaning community. She's also facing new journeys in the past couple years, including her journey with IVF. Our goal is really to be able to make an IVF payment is something you to in any way or watch the process on. I'll link in the comments. We're currently at $806. So honestly, that number itself is amazing. And regardless of what amount we get to, it's been really wholesome to see people come together for kids. Kendra, if you're watching this afterwards, I hope this many people you that you have in your corner and that all the hard work and dedication that doesn't go unnoticed. Okay. Okay. Let me say something about the sink real quick. Look, you definitely could use a mild dish soap like that, like the polish look. So I'm using Barkeeper's Friend. Ooh, and the client does too. That's what really. About five minutes later, she's looking beautiful. Thanks for watching. See you next time. Love you. Bye.