I want to capture the movement...

@ecloart

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SoundTikTok sound · Days Like This (Nature Sounds)

Promoted product

EcloArtecloart.nz

Hand-sculpted plasticine clay art prints by New Zealand artist Emy Oikawa. Meaningful wall art inspired by nature, self-love & transformation. Shop originals and fine art prints at Eclo Art.

Why it worked

The video uses high-quality, satisfying macro footage of a tactile art process, which naturally draws viewers in and establishes the artist's skill before subtly directing them to her shop.

Summary

The artist Emy Oikawa uses a palette knife to sculpt a detailed clay representation of ocean waves. The video showcases the artistic process behind her original clay works.

Structure

1Close-up of clay sculpting
2Palette knife carving textures
3Revealing the wave pattern
4Artist credit and branding

Product placement

Original caption

And also capture that feeling of calmness, of the knowing that I can feel safe in this moment, there right now. This is the new plasticine piece I'm working on and still thinking of its name ^_^ It's in Titahi Bay, New Zealand. #artprocessvideo #clayartist #plasticine #calmness #newzealandart