A moment of silence

@bbc

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Views

1.4M

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134.1K

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SoundTikTok sound · original sound - bbc

Why it worked

The video uses a somber and dramatic tone, hinting at intrigue and suspense within the show, which is likely to pique viewer interest and encourage them to watch.

Summary

The video opens with shots of a church and then cuts to various celebrities gathered inside. The host, Claudia Winkleman, speaks about a moment of silence and dramatic exits, before a "Coming soon" screen appears with the show's title and the BBC iPlayer logo.

Structure

1Exterior shot of a church
2Interior shots of celebrities seated
3Host speaks about silence and dramatic exits
4Show title card with iPlayer promotion

Product placement

BBC (appears, does not affect video content) This Celebrity Traitors (appears, does not affect video content) iPlayer (appears, does not affect video content)

Call to action

Watch on iPLAYER

On-screen text

BBC This CELEBRITY TRAITORS Watch on iPLAYER Coming soon

Transcript

A moment of silence for the celebrities gathered today. Thoughts and prayers. Who doesn't love a dramatic exit?

Original caption

RIP VIP ✌️💀⚰️ #TheCelebrityTraitors Series 2, coming soon to iPlayer #TheTraitors #TheTraitorsUK #ClaudiaWinkleman Host Claudia Winkleman will welcome an eclectic mix of people and personalities ranging from BAFTA and BRIT award winners through to social media stars plus some of the UK’s most cherished actors, comedians, presenters and beyond as the celebrities question who they can and can’t really trust, figure out who deserves to be banished and try to discover which of them is plotting murder under the cover of darkness.