BBC THE SPLIT UP

@bbc

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SoundTikTok sound · original sound - bbc

Why it worked

The video uses humor and relatable family dynamics to address a sensitive topic (a son being gay and unmarried), making it engaging and shareable.

Summary

A mother asks her son when he will find a bride, to which he playfully responds that he might find one in another life. The conversation then shifts to him being single, with the mother expressing thanks.

Structure

1Mother asks about finding a bride for Kav
2Kav responds playfully
3Mother asks about finding a groom
4Kav's father responds
5Mother states Kav is single
6Kav's father thanks her

Product placement

BBC: it APPEARS as a watermark in the corner of the screen. Removing it would not change what happens in the video.

On-screen text

BBC THE SPLIT UP Watch on iPLAYER When are we going to find a lovely bride for you, Kav? ICONIC MOMENT DAD DEFENDS HIS GAY SON [Giggles] Maybe in another life, Auntie. If you hear of a groom, then do let us know. In fact, I hear that your son is single... again. Thank you. Thank you.

Original caption

"I heard your son is single... again." 😂 #TheSplitUp #LGBTQ From the makers of #TheSplit, #TheSplitUp is set within the charged world of Manchester’s high-net-worth divorce circuit, following the Kishan Law family – a powerhouse British-South Asian family firm, and the go-to for the city’s elite.

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Transcript

When are we going to find a lovely bride for you, Kav? [Giggles] Maybe in another life, Auntie. If you hear of a groom, then do let us know. In fact, I hear that your son is single... again. Thank you. Thank you.