Squishing the new & exclusive

@fivebelow

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Views

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SoundTikTok sound · original sound - fivebelow

View velocity

+259.4K views over 12.3d · ~21.2K/day · 11 observations

Promoted product

Five Below Dumplings

2 videos

Why it worked

The video effectively uses visually appealing, tactile products with cute, anthropomorphic designs to create a sense of collectibility and desirability, tapping into a trend of satisfying sensory content.

Summary

The video showcases three new squishy toys, referred to as "dumplings," available exclusively at Five Below. Each toy is described with its unique features, such as scent, texture, and internal decorations, and the video encourages viewers to collect them all.

Structure

1Introduction of new dumplings at Five Below
2Showcase of the Cotton Candy 'It Girl' dumpling
3Showcase of the Capybara 'Goofball' dumpling
4Showcase of the Treasure 'Hollywood Diva' dumpling
5

Original caption

NEW dumplings have arrived at Five Below... which one are you running to collect first? 👇 #FiveBelowDumplings #FiveBelowFinds #FiveBelowSquishies

More from @fivebelow

Product placement

Five Below (ACTS - store where products are sold, removing it changes the context of the video, but not the product demonstration itself)

Call to action

Collect them all. NEW and exclusively at Five Below.

On-screen text

Squishing the new & exclusive dumplings at Five Below COTTON CANDY "THE IT GIRL" Sparkly, Cotton-Candy Scented & Soft To The Squish. CAPYBARA "THE GOOFBALL" Loaded with glittering gem charms, a luxe scent, and a dense, satisfying squish. TREASURE "THE HOLLYWOOD DIVA" Packed with sparkling gem charms, offering a firm, weighted squish WHICH ONE WILL YOU GET? 🤷‍♀️ Collect them all. NEW and exclusively at Five Below.