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22.8Talking HeadOther hookEntertainment
Hook
"More Than This" Niall's solo compilation
@one.direction.girls
10.8K followers · usually 4.9K views a post
Views
109.9K
Likes
36.6K
Comments
464
Shares
2.2K
View velocity
+8.3K views over 6.5d · ~1.3K/day · 6 observations
Why it worked
The video capitalized on fan nostalgia for One Direction and specifically Niall Horan's solo performances, creating a shareable compilation of a popular song.
Summary
This video is a compilation of Niall Horan's solo parts from the One Direction song "More Than This." It features clips of him singing at different events, including a Radio Disney appearance and a live performance.
Structure
- 1Introduction with on-screen text
- 2Niall singing at Radio Disney
- 3Niall performing live on stage
- 4Niall at SiriusXM radio
- 5Compilation of solo singing parts
Product placement
Radio Disney (appears, logo visible, removing it does not change what happens in the video); SiriusXM (appears, logo visible, removing it does not change what happens in the video); Hit3 Radio (appears, logo visible, removing it does not change what happens in the video); One Direction (appears, band name on screen, removing it does not change what happens in the video)
On-screen text
"More Than This"
Niall's solo compilation
Original caption
For everyone who also loves Niall’s solo in “More Than This”! The best 1 minute and 40 seconds ever! enjoy!💛 #onedirection #1d #directioner #morethanthis #niallhoran
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