we're gonna cook

@claires

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SoundTikTok sound · original sound - claires

Promoted product

Claire's

Every girl's first piercing starts at Claire's. Safe, hypoallergenic starter earrings. Over 130M ears pierced. Book your appointment today.

4 videos3 creators

Why it worked

The video leverages high-energy influencer cameos and a polished, aesthetic visual style to build anticipation for a branded content series without feeling like a traditional advertisement.

Summary

The video features influencers Txunamy and Caitlin Kim in a branded Claire's setting, teasing a new series called 'All Glown Up' launching the following day. It serves as a promotional trailer for Claire's upcoming content series.

Structure

1Influencers introduced in a branded space
2Quick cuts of stylized, aesthetic product shots
3Announcement of the new series title
4Tease of the launch date

Original caption

mark your cals: 8.28 💫 we locked in w/ @Txunamy & @caitlin for something special….and ep 1 drops tmrw!

More from @claires

Product placement

Claire's (a) ACTS: the video showcases a branded "Claire's" space and announces a new series titled "All Glown Up" which is a Claire's production. Removing the brand would remove the entire premise of the content.

On-screen text

claire's txunamy orti & caitlin kim claire's ALL GLOWN UP coming soon

Transcript

we're gonna cook. txunamy orti and caitlin kim. i'm feeling like i'm feeling like sipping girls on so tea. some denial be i'm feeling like i sleep down. claire's all glown up coming soon.