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28.3Talking HeadResult / Flex hookLifestyle
Hook
just found THE mamma mia one piece on clearance for $6
@leighawoelffer
1.8K followers · usually 598 views a post
Views
16.2K
Likes
259
Comments
5
Shares
3
Why it worked
The video taps into nostalgia and the desire for a good deal by referencing a popular movie and a low price point for a trendy item.
Summary
The creator is in a clothing store, showing off a one-piece swimsuit that she found on clearance for $6. She compares it to a swimsuit worn by Amanda Seyfried in the movie Mamma Mia.
Structure
- 1Creator expresses excitement about finding a swimsuit
- 2Shows the swimsuit she found
- 3Compares it to a movie character's swimsuit
- 4Shows multiple images of the character in the swimsuit
On-screen text
just found THE
mamma mia one piece
on clearance for $6
Original caption
time to book a trip to greece 🇬🇷💙🪩