I used to bathe with

The video uses a relatable and humorous hook (bathing with detergent) to grab attention, then transitions to showcasing a desirable product (artisan soap) with satisfying visuals of lather.

The creator shows a bar of artisan soap being lathered in the shower, contrasting it with a past habit of bathing with detergent. The video highlights the soap's pleasant scent and lathering ability.