@emmaatopp — 78x breakout

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things that just make sense in my girl apartment

@emmaatopp

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Why it worked

The post leverages the 'things that make sense' trend, which encourages high engagement through relatable, aspirational lifestyle content that viewers enjoy consuming for home decor inspiration.

Summary

The creator showcases various aesthetic and functional elements of her apartment, including decor, organization, and her pet cat. The slideshow highlights personal touches like a jewelry display, a multi-purpose bar table, and specific home accessories.

Structure

1Introduction to the apartment theme
2Showcasing bedroom and bathroom organization
3Highlighting pet cat Poppy
4Displaying decor and lifestyle items
5Concluding with furniture and storage solutions

Product placement

Bonne Maman (a brand of fruit preserves) appears as a jar on a shelf; removing it would not change the video. Miffy (a character/brand) appears on a glass cup and a small lamp; removing it would not change the video. Elemis (a skincare brand) appears as a bottle on a bathroom shelf; removing it would not change the video. Drybar (a hair care brand) appears as a tube on a shower shelf; removing it would not change the video. Jellycat (a plush toy brand) appears as a stuffed animal on a chair; removing it would not change the video. Prada (a luxury brand) appears as a perfume bottle on a vanity; removing it would not change the video.

On-screen text

things that just make sense in my girl apartment 6 pillows on the bed. sephora level bathroom (busy but organized by product) also poppy my jewelry tower (PRIDE N JOY) poppy again SHOWER. LAMP. perfume cluster x jewelry dish cluster diva candle party streamers up year round changing bedding based on the season my auxiliary closet (and auxilary closet gremlin) fun flavored latten in my miffy cup (salted peanut butter & raspberry jam) cartoons while getting ready for work my fringe flower poof this lantern!! (changes color) magnetic poster covering my breaker bar table that acts as a desk / hosting table / dinner table / breakfast nook shoe boxes magazine collection jelly cat

Original caption

GIRL APARTMENT 4EVER